SWOT Analysis

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SWOT stands for Strengths, Weaknesses, Opportunities, Threats.

A SWOT analysis can be carried out on:

A business
A project proposal
A team
An individual
Yourself!
Equipment or machinery
A system or methodology

To carry out a SWOT analysis:

1. Draw up a grid of four cells:

S W

O T

2. Fill in as much content as you can think of. It is best to carry out this exercise as a workshop in which all participants contribute.

3. Congratulate yourselves on the strengths and opportunities, consider how they can be sustained and built upon.

4. Address all the weaknesses and threats, use them as a basis for a Risk Analysis.

Download a free template for a SWOT analysis for an individual

CAN would be happy to carry out a SWOT analysis for you. We are skilled at carrying out such exercises in the nuanced context of co-operative development and can help you focus on building a sustainable co-operative enterprise.

Our Business Planning Product Area Team Leader is Chris Funnell: This email address is being protected from spambots. You need JavaScript enabled to view it.

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