Marketing, Introduction & Theory workshop

One of our most popular workshops, this takes the students through all aspects of marketing for social enterprises. It is designed to be interactive and flexible so that is as relevent as possible to the needs of the students and their social enterprises. Students leave with what amounts to a small booklet of printed material. Materials for this workshop have been developed interactively over many iterations and so are fine-tuned to students\' needs.

Learning Objectives

By the end of the workshop, the students should be able to:

Show an understanding of the Marketing Process
Show an understanding of the elements of a Marketing Plan
Understand the key points that will make up their Marketing Plan
Understand how social product can be marketed

Workshop Duration

This workshop is delivered in a full day.

Please note that it may not be possible to achieve all the learning objectives in shorter versions of workshops.

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