Marketing, Research workshop

This workshop is aimed at those intending to carry out some market research. They are first given all the theory then helped to develop a plan for the project.

Learning Objectives

By the end of the workshop, the students should be able to:

Demonstrate an understanding of Market Research techniques and their practical applications
Produce a plan of how they will carry out Market Research appropriate to their enterprise

Workshop Duration

This half day workshop can easily be combined with another.

Please note that it may not be possible to achieve all the learning objectives in shorter versions of workshops.

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